Internet Marketing Tools and Best Practices
What is Internet Marketing?
Let’s face it.
Today, the Internet is the most accessible platform that offers the widest reach to set up shop. Thanks to mobile devices, more and more people are getting and staying connected online. Due to this, the Internet has become a space where you can get your business known to meet potential customers or build a pool of loyal clients.
Increasing your presence on the World Wide Web is one of the easiest (and at times, cheapest) way to market your business. However, though it looks simple, it can be tricky at times. It usually requires a mix of technical and creative know-how to market a business well online.
To get you started, let me walk you through the basics of Internet marketing and let me share with you some of the best practices I have developed through my years and years of experience in Internet marketing.
The Right Email Address
Having the right email addresses will help you stay organized. You’re going to be signing up to a lot of websites, getting alert emails, etc. If all these emails are coming in one email address (eg; [email protected]), or your personal email address (eg; [email protected]), then all these notification and signup emails can get lost in amongst all your other emails. For that reason I generally set up [email protected] for all “online communications”. If possible, you want to set this account up as an IMAP account. Not a POP account.
POP = Your computer connects to the server and downloads the emails to your computer so you can read them. It then deletes them off the server. This means only one person can read the email.
IMAP = Your computer connects to the server and reads the emails directly on the server. No deleting. This means more than one person can use the email account.
Why would you want more than one person reading the email? You may want to outsource some of your link building, or outsource the management of Adwords, or Facebook. If so, then it’s nice to know that everything to do with your online marketing and communications is in a separate email account.
I actually had the following email addresses in my company:
- <user>@– so, [email protected], [email protected], etc
- [email protected] – all online marketing communications (social media accounts, google adwords, etc)
- [email protected] – all customer emails (contact us forms, communicating directly with customers)
- [email protected] – for all supplier emails, PDF invoices, statements
- [email protected] – for all general administration
- [email protected] – for all non-online promotional activities (getting sponsors for competitions, running events, etc)
Because [email protected] was for all online communications, I often needed contractors to get access to that email address and social media accounts. And that’s fine because [email protected] should only be used for online marketing stuff. This means I could give email access to any contractor that needed to see [email protected] emails.
For any email account you’re going to give a contractor access to, make sure you have a secure but easy to remember password system. If your [email protected] uses a password you use within your company for other secure things (like PayPal or network logins) then it’s a good idea to change the password. The same with FTP access or other logins.
Whenever possible, create a separate account for the contractor with a contractor password. I had the following password system in place:
- My own ultra-secure password that I shared with no one. (Internet banking, Facebook, my personal email accounts, etc)
- A password shared with key internal staff (Network logins, all staff email passwords were the same, MYOB, servers, etc)
- A general company password shared with anyone (general database access, screen saver passwords, etc)
- Contractor passwords (to give access to link builders and other contractors)
To remember passwords for various websites, I would have a password structure but one that still was not easy to guess. So, the password for logging into Adwords might be <password>_adwords, and for oDesk it would be <password>_odesk. Without some kind of structure to your password you will always forget what the passwords are and be forever using the “forgotten password” facility on the various websites.
The point is – do not use the one password on everything!
Ownership of Accounts
It’s important to think about who is the owner / creator of accounts. Take Facebook for example. If you create a company page using your own personal Facebook account then that company page is forever linked to your personal Facebook login. What happens if you want to outsource the Facebook management to someone? Or even have an internal staff member manage it? You can’t get them to login using your Facebook account. Facebook allows you to appoint administrators to your company page, so you could appoint one of your staff members as an administrator of the page, but then they have to use their personal Facebook login.
I don’t think that’s very “clean”. If you think it is then what happens when you sell the company? You’re going to spend days (and even weeks) dealing with Facebook support to change the ownership of the account. So it’s best to create an entirely new Facebook user and that account creates and manages all Facebook activity. Anyone can log in and use it and when you sell the company, you can give the new owners the login details.
Build and Manage a Team
Before we go into the details of Internet marketing, it is important that you build a formidable team that will help you carry out this task. Internet marketing is a combination of creating the ad (design and content), choosing the proper ad placement, and promoting the ad, which all lead to making a sale. To do this, you need a good team with expertise in various parts of Internet marketing process.
1. Hire your team from oDesk – I have created a whole post about hiring (and firing) on oDesk. You can learn more about this step here.
2. Get your team to Basecamp – Basecamp is a project management tool that you can use to easily track the progress of your projects. Basecamp keeps all your project discussions, files, tasks, and schedules. Anyone from the team can access this information any time and from anywhere. But first, you need to add your team members on Basecamp. You simply need their email addresses to do this. On Basecamp, you can assign tasks to contractors, set dates, and have correspondences so that all processes are transparent to you.
You are notified about anything and everything that is happening on Basecamp via email. That is the good about Basecamp. So, even if you aren’t logged in on Basecamp all the time, you will always know what is happening on the project simply by checking your emails. You can also reply directly from your email and this will still be posted on Basecamp. You can also set who will receive the notifications when you create a task or post a discussion on Basecamp.
3. Add your contractors on Skype – For quick and constant communication, add your contractors on Skype. Although I don’t usually interact with contractors via Skype because I often use Basecamp, this is especially helpful for urgent tasks because most contractors are almost always online there. You can simply drop a message on Skype to immediately notify a specific contractor and then provide more details through Basecamp.
Research – Know Your Market, Know Your Competitors
It’s true that knowledge is power. It’s important that before you make any Internet marketing plans, you should do a market research first and a competitor research as well. You need to get to know about your target market, what they are looking for when they are online and start from there. And then, you need to find out how your competitors are performing so you will know how you can penetrate the market. To help you do this, here are some tools that I use to do a market research or a competitor research.
1. SEMrush – This tool tracks a large amount of organic data from Google and Bing SERPs. This data will help you determine where your competitors are in terms of Google and Bing rankings. Aside from organic data, it also monitors various metrics such as CPC, competition score, positions, traffic, ad text, etc. You can also find keyword metrics such as CPC, volume, number of results, competition score, top 20 organic results, monthly trend, etc. You can also derive graphs and other visual representations of the data that you can obtain from SEMrush.
Essentially, SEMrush lets you see the organic rankings of your competitors, lets you study their ad placements, helps you out well with your keyword research, and compare various SEO metrics so you can make sound Internet marketing decisions.
2. Google Keyword Planner – You can use this tool to research keywords or ad group ideas that are relevant to your website. You can also get important historical data and traffic estimates using Google Keyword Planner. You can use the historical data and traffic estimates in deciding which keywords to use for your Internet marketing campaign. These data can also help you set the right budget for campaigns.
When you open Google Keyword Planner, it asks you what you want to do like on this image below.
The most common thing that you can do on Google Keyword Planner is to search for new keywords and ad group ideas. This can also be the starting ground of your Internet marketing campaign. I use this to plan which keywords to target on a website or landing page.
You can also search for multiple keywords instead of just a single keyword.
Another thing that I do on Google Keyword Planner is get traffic estimates. I do this to test drive new Internet marketing campaigns so I can have an idea how keywords can perform depending on bids and budgets. I build a keyword plan and enter it on Google Keyword Planner. With one click, I can get estimates for those keywords that I can use to tailor the Internet marketing plan.
3. Google Trends – A web tool from Google that is based on Google Search, Google Trends shows how often a term or keyword is entered relative to several metrics. You can search a specific term relative to the total search-volume across different regions in the world and in various languages. Using Google Trends, you can also compare the volume of searches between two or more terms.
An added feature on Google Trends is where it shows news related to the search term overlaid on the chart while showing how new events affect search popularity. It seems the information you can get from Google Trends are updated regularly.
Through Google Trends, you will have an idea what keywords to target when building your Internet marketing campaign.
4. Change Detection – Knowing when a particular web page is updated is a kind of alert you should be getting. Knowing when a competitor updates their “latest news” page or even anything on their entire website is possible by using Change Detection. I’ve used this for years and it’s given me fantastic insight into what my competitors are doing from a business perspective as well as in an SEO perspective. If I suddenly get alerts about 10 new pages every day on their site then I know they’re on an SEO mission.
Get Your Site Right – Tools for Site Audit and Analysis
1. Pingdom – Knowing when your website is down is important and vitally important if your business is an e-commerce site. You can “ping” a website (or any server) to see if it is responding (“up”). If it’s not “up”, then it’s not responding (“down”). This is a website where it’ll ping a website every x period of time on your behalf. Here’s the current screen shot for Smartproof. There’s two servers – the main one and a backup one (smartproof1.com.au):
It’ll give you a range of reports and options including the ability to receive an SMS whenever the site is down. Here’s the “downtime” report over the last 6 months:
99.86% uptime is pretty good. By the way, if your host guarantees 99% uptime and you absolutely want that 99% uptime, and if pingdom says it’s less than that, then you can present that information to your host.
2. Google PageSpeed Tools – Making your website fast is important in Internet Marketing. Fast websites can lead to higher visitor engagement, retention, and conversions. Google PageSpeed Tools can help you make your website fast by optimizing it. PageSpeed Insights can help you determine the performance best practices that are applicable to your website and it has tools that will allow you to automate the process.
The link above explains it all, but the quick (technical) answer is to add the following two lines to your Google Analytics Code: add
_gaq.push([‘_setSiteSpeedSampleRate’, 5]); _gaq.push([‘_trackPageLoadTime’]);
to test site speed. That will include page speed figures in your Google Analytics data. More ways to increase your website speed is to:
- “minify” your js (http://code.google.com/p/closure-compiler/)
- “minify” your css (http://incident57.com/less/)
- install Apache module, MOD_PAGESPEED
- leverage browser caching
Google PageSpeed also recommends other steps to increase the speed of your website depending on its analysis. See the image below.
3. Screaming Frog – So, Google WebMaster Tools is the first point of call to check the overall health of your website. You can also download a free tool that runs on Mac or PC called Screaming Frog. It will check absolutely everything about your website – not just errors, but areas where you could improve.
The Screaming Frog SEO Spider allows you to quickly analyse, audit and review a site from an onsite SEO perspective. It’s particularly good for analysing medium to large sites where manually checking every page would be extremely labour intensive (or impossible!) and where you can easily miss a redirect, meta refresh or duplicate page issue. The spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to Excel so it can easily be used as a base to make SEO recommendations from.
An example of where Screaming Frog can identify problems that aren’t technical issues but will make it harder to move up the Google rankings is image size. The software will check all your images, identifying which ones are very large. Often, lazy web developers will take a large image and display it on your website at half the size. What they should be doing is making the image half the size and then displaying it. Google wants websites to load quickly. Large images will slow down your website. Screaming Frog can find all major websites (that you can’t get a link on) that link to another website (that you can get a link on). Get a link on that site and you’ll get some of the link juice from the major website.
4. Google Webmaster Tools – One of the most important things you need for Internet marketing is Google WebMaster Tools.
Create an account and then Google gives you a small HTML file to put on your website. This proves that you own the website. You can add multiple websites to the one Webmaster Tools account.
Online tools such as those from SEOmoz allow you to check the “health” of your website, and Adwords lets you see the traffic (via paid ads), and your web server can show you web logs of visitors to your website.
Google Webmaster Tools provides you with information on the indexing status of your website, the status of various things that Google needs to be able to index your site, and the ability to optimize the visibility of your website.
There are a number of things that should absolutely happen before any website goes live. Like driving a car, you must adjust your mirrors, check your instruments are working, etc. before your drive off. Many (many) people don’t implement the basic things a website needs to work well with Google.
5. CloudFlare – Having your website hacked can cost you weeks of downtime and can literally cripple businesses. Most businesses don’t have a “business continuity” plan or “disaster recovery” plan and of course they usually implement these things after their first costly disaster! CloudFlare can help protect your website and improve its performance. It is a key tool that I think you should use.
6. Quicksprout – To check the health of your website, you can use Quicksprout to diagnose the elements that you can improve on. It’s a free tool that does an -in-depth analysis of your website that instantly pinpoints what you’re doing right and what you’re doing wrong, which lets you enhance your website right away. It tells you even the little things that you would just normally look pass on such as having the right meta-tags, having too long titles that can upset search engines, having flash content, among others.
It’s very easy to use. Just put your URL on it’s homepage, click search, and it will automatically show you the results. You can even add up to three competitor sites for a comparative analysis.
7. Siteliner – This is a tool that allows you to explore your website to pinpoint significant issues that affect its overall quality and search engine ranking. It checks your website for duplicate content, by comparing all pages, which causes your search engine ranking to be low and lead to less traffic driven to your site. Aside from content, it also checks page titles and meta tags for duplicates. It determines if your website has broken links, which causes negative user experience if there are any. It tells you the pages that are prominent by crawling through your site according to link patterns between pages and it tells you the page power, pointing out pages that contribute greatly to the popularity of your website. It also outputs a detailed report of your entire website so you can see all issues one by one.
Siteliner is free for websites with up to 250 pages. For websites with pages more than that, there is Siteliner Premium (can scan and analyze up to 25,000 pages, as often as you like).
Get Content Ideas
1. Google Alerts – Google offer an “alerts” service. This is a truly brilliant service and I’ve set up the basics for you.
You can have Google send you an email every time your brand is mentioned, or every time someone links to you, or every time any keyword you specify is mentioned in the entire internet!
This is the number one tool you need for ongoing link building, brand management, etc. Image if someone writes a blog post about you and never know about it! If you know about it, you can monitor comments about the post to ensure any questions are answered. You can thank the blogger and begin to build a relationship so perhaps more can be done with them to promote your product. The ideas are endless but they start with simply being aware of what’s been written about.
It’s worth knowing whenever a new page comes up with the words “anniversary gift” in it. It might be an article posted by a competitor meaning you get alerted every day to what your competitors are doing. You could even put in a specific competitor. For example I’ve put “link:dnaart.com.au” meaning any time someone links to dnaart.com.au you get alerted. But you could easily put a competitor link in there.
You can even specify to be alerted when certain words on a specific website are used. So if there’s a particular forum, competitor, or similar then you can get more focused alerts from those sites. I’ve used the concept on dnaart.com.au. Why would I want to know about new pages on dnaart.com.au? Because if the site gets hacked (usually by people wanting to promote sex, poker, or Viagra), I want to know about it instantly.
The uses for Google Alerts is endless.
2. Social Media Alerts – Alerts for social media channels specifically Facebook and Twitter. If you’re constantly logged on Facebook and Twitter then you might not need any tools however with the size of these social media platforms using a tool like Hootsuite can be really helpful. Hootsuite allows anyone even those who aren’t Social Media administrators to receive alerts. This is useful if you want someone else to monitor your Facebook page or Twitter account but not necessarily be an administrator of the page.
Using the Hootsuite dashboard, you can listen to almost everything on social media. To do this, you need to set up Hootsuite first.
Once you have created an account in Hootsuite, you can start off by adding social networks that you want to manage. You can add a Twitter account, Facebook Page, a Linkedin account, a Google+ page, and other social networking accounts.
Then, you can start adding streams of the accounts you want to listen to.
After clicking Add Stream, this box will pop up.
You can add different streams on your dashboard. You can choose from the following streams – My Tweets Retweeted, Mentions, Keyword Search (domain name, hashtag, alternate spelling), Sent Tweets, Retweets By Me, Direct Message (Inbox), Direct Message (Outbox), and Home Feed – or you can put them all. You can easily move the position of the streams by clicking the top bar and dragging it.
You can also add a Keyword stream so you can listen to relevant keywords on social media. By doing this, you can keep track of those who talk about your on social media even if they didn’t tag. In a way, you can acknowledge them for doing so.
With this setup, you can listen to everything anyone is saying about you in single dashboard. For another use of Hootsuite, you can also listen to what your influencers are discussing online. You can do this by creating a Keyword stream but instead of just searching for relevant keywords, you can search for keywords along with the account name and alternate spelling.
There are many things that you can listen to using Hootsuite, as long as you know how to set it up. You can track keywords, learn about your competitors, and listen to what other people say about you. Using Hootsuite lets you maximize what you can do with your social networking accounts.
3. Subscribe to Other Blogs – There are many ways that you can subscribe to blogs, especially those that you deem relevant to you. Most of the time, your own dashboard has ways to do so. For instance, if you are using WordPress.com, you need to add the blogs that you follow to your tag surfer so you can subscribe to them on your dashboard.
Subscribe to magazines. Magazines spend their lives collecting content ideas – articles, how-tos, hints and tips, tech briefs, gossip, you name it – that are related to their target audience. They are content marketing experts.
The content within a men’s health magazine is exactly the kind of content you want to have if you’re in any of these businesses: health products, sports products, personal training, fitness courses, etc.
4. Get alerted by new and relevant information – One way to do is using Google Alerts. Google Alerts can notify you directly to your email or to an RSS feed. Another good tool is Talkwalker.com. Talkwalker is a service almost identical to Google Alerts but is reported to return more and better results than Google Alerts. There’s a good review of this tool here: http://moz.com/ugc/google-alerts-vs-mention-vs-talkwalker. The review also talks about Mention.
In my opinion, the world of Internet alerts is either free and flaky or expensive. For instance, Mention is possibly good however it is quite pricey and I’ve never paid for an alerts service before.
Another is board reader which claims to focus on alerts from forums however perhaps Talkwalker or Google Alerts picks up new content in forums anyway. However the available information is all a little vague.
I think a good combination is Board Reader (for forum discussion) + Talkwalker (free) (or Mention (costly)) + Google Alerts (if you want to ensure you don’t miss a thing) + RSS reader. The RSS reader is a great addition since allows you to view all alerts in the one place as each of the above alert services can output an RSS feed.
I have discussed this technique with a client before. I told them that to get content ideas and monitor the brand, Google Alerts could have been great in that you can have Google search for whatever you want and email you the results, but there’s rumour that it’s being shut down in the future. Hootsuite gives a stream of recent activity on your pages and competitor pages, and it can show a stream based on a keyword for social media purposes. However, it’s nice to get ideas from other sources such other’s blogs or news items from time to time.
It would really be great if there is a single dashboard that will show all content ideas, trending topics, what your competitors are doing, summary of blogs you like, etc. I’m tempted to write my own software as there really isn’t anything that brings it all into one place like the “dashboard” idea but that will take time.
Here’s the best of what I can do at the moment:
- Ditch Google Alerts as there’s a rumour that it’s being shut down anyway. What you can do is to use Talkwalker instead since it works almost the same as Google Alerts. You can do this by simply signing up on their website. Talkwalker outputs an RSS feed, which means you can turn off the email updates and just subscribe to their RSS feed.
- Another alternative to Google Alerts is Mention.net but it is quite costly. You can also Social Mention, which is free and has some cool features too. I found Talkwalker to be best in my opinion. The reason you might sign up with multiple providers is they all provide slightly different results and you may to ensure you don’t miss a thing. If you do this, you need to use feed.informer to filter out all the duplicates from the various services and combine them all into a single feed. For you, multiple services and using feed.informer to filter and combine is not necessary.
- Most blogs, news sites, and other content ideas sources have RSS feeds so it’s easy to subscribe to them.
- So, if you have an RSS reader, you could view all the Google or Talkwalker alerts along with your favourite blogs and news sites all in the one place.
- Now, you can actually view RSS feeds (like Feedly) within Hootsuite. I tried this but Hootsuite’s interface is FULL of all sorts of feeds, the text is quite small… so in the end I figured anything outside of social media is best read in Feedly, and all social media stuff in Hootsuite. But there’s nothing stopping you using Hootsuite for everything. This would make Hootsuite the closest thing to an “all in one” monitoring dashboard, if it wasn’t for the small interface.
Feedly is a free and cool RSS reader with simple and clean interface. Use Feedly online RSS reader since it’s simple and has a slick interface to view all your RSS feeds in the one place. You can add the Talkwalker, mouths of mums, and a test social mention feed just to see how social mention performed. Feedly has a smartphone app so you can read on the go. If you want, apparently you can pay $24 per year and get a bunch of extra functionality in Feedly, including being able to send a particular article you’re looking at in feedly to Hootsuite, so you can then publish it to your social media streams.
You can also sign up for Newsblur which another cool RSS reader but ended up with Feedly. It allows you to instantly share to your social streams, you can train it on the content you like, saves content, etc. For me, I just prefer a basic RSS reader like Feedly.
So with all your RSS feeds coming into Feedly, you have a good and simple “dashboard” of all new and relevant content for you to get inspiration from.
However, assuming you also want to monitor social channels, then Hootsuite can obviously do that (and more), but you can also use the RSS plugin to view RSS streams. So in theory, you could monitor all your social mentions in Hootsuite (along with all the other awesome features of Hootsuite), AND see all your RSS feeds from Google Alerts and / or Talkwalker in Hootsuite. In fact, There’s a Talkwalker plugin for Hootsuite.
The problem (for me) is, Hootsuite does it all but it’s all a bit crammed into the one interface. I want a nice, big, independent dashboard to see all my content ideas from my RSS feeds. Up to you.
If you want to take it one step further, you can combine alerts using informer. It can filter by keyword and remove duplicate content that might have appears in more than one RSS feed. This way you can group a few RSS feeds from news sites, a few from your competitor blogs, a few from the general internet, etc.
Ensure People Can Find You
1. Google Maps – A web mapping service, you can use Google Maps to direct people your business is in the real world. Usually, when people find you online, they would want to interact with you in person so you can make it easy for them to do so by embedding a Google map of your location. Other businesses that can benefit from these are those that people will physically go to in order to make a purchase or acquire a service such as shops, restaurants, boutiques, salons, etc.
2. Whitespark – This is a tool that lets you manage your local search presence. It offers features such as local citation finder, local rank tracker, citation building, link prospector, review handout generator, and offline conversion tracker. It improves you local search visibility to engage local clients.
Feed Google and Your Starving Customers – Content Marketing
1. WordPress – Use WordPress to create a blog or a website for your business. This is an easy-to-use content management system (CMS) where you can put relevant information about your business. You can also use it to create resource content that can drive more traffic to your company’s website. Essentially, it is a channel where you can give your business some exposure outside of your actual business website.
2. Copyscape – Most people don’t want someone else, particularly a competitor stealing their content. So, this tool is great for dealing with those copyright issues. But instead of seeing it as a copyright issue, see it as a link-building opportunity.
Politely contact sites using your content, thank them for their interest in your material, and ask that they put a link to your website with the image / content so people know where it came from.
Most people aren’t even aware they’ve “stolen” your property. People are in the habit of just downloading images from Google image search without thinking that they actually belong to someone.
Often company owners are provided content from outsourced contractors and those contractors have been lazy and just copied content from your site.
Of course if a competitor has used your content then it’s highly unlikely they’ll want to credit you on their site! But for all other instances, it’s a great way to build contacts, and get a link!
3. Bitly – URL shorteners have been around for years and most do the same thing: they take a long URL (http://www.mywebsite.com/2010/04/things-to-buy-on-my-website/) and make it into a short URL (http://bit.ly/ckNJhr). There are several advantages to shortening your URL:
- If you’re sharing a link on Twitter, you’re limited to 140 characters. Any URL you share can quickly eat up those characters and limit your actual message. (Tip: You don’t want to just post a link; you want to tell people what they can expect when they click over.)
- Any time your link is visible, the longer it is, the harder it is to remember (and it’s not very pretty, either). Shortening it (especially if you use a service that allows you choose a keyword for the link; see below for some options) can solve this problem in some cases.
- Some URL shortening tools allow you to track how your audience uses and shares your URL.
The last point is big factor. While Google Analytics can tell us that someone clicked on your link from another website, it can’t tell us if someone clicked on your link from an email, or from a word document, etc.
Having full “click tracking” means you can measure the effectiveness of a marketing campaign.
I would recommend Bitly. This is the default URL shortener service for Twitter and I’m pretty sure Twitter wouldn’t have picked them just randomly!
The alternative is to use tags in the URL and then you can check your web logs. Even better would be to use tags in the URL and a system on your website to track the data.
I somewhat prefer implementing my own tracking / reporting system however that will require a developer to code that into your website.
On the other hand, Google does have a system to help you: http://support.google.com/analytics/bin/answer.py?hl=en&answer=1033867&rd=1
If you use the above system, don’t tag your Adwords URLs or any organic ranking content. Adwords uses auto-tagging to do that. You want to tag URLs for campaign links (in emails, Facebook, etc).
4. Click to Tweet – This service allows your website visitors to click on a short bit of content (usually a short fact) and tweet it instantly.
5. Buffer – Another way to publish to Twitter, Facebook, Google+, LinkedIn and App.net from one place is using Buffer. Aside from that, it also Twitter analytics, Facebook analytics & LinkedIn stats so you will have an idea what to improve to increase your reach.
Connect with Your Customers – Use Social Media
1. Hootsuite – Create an account and it’ll log you into Facebook and then it shows a “stream” of comments / pages / etc that match your keywords.
But Hootsuite is far more than that. You can add a bunch of social media platforms for your “project”, view and edit posts, schedule posts, get private messages, get analytics, etc, etc. Bascially you’ll never need to log into Facebook again. It’s the management interface Facebook never offered.
2. SocialBro – This offers a wide array of features for your Twitter account such as providing you the power to target your customers, build rapport with them, analyse the behavior of your audience, and manage your online presence.
3. Link Prospector – This is a tool for effective link building. It helps find relevant links that will improve the ranking of your website.
To start off, you need to choose the report type.
Then, you need to enter the keywords or phrases that you are targeting or are relevant to your business.
After that, Link Prospector will output the relevant links.
4. Followerwonk – This tool allows you to dig deeper and know more about your audience on Twitter. It can help you find other people who may be interested with your business and turn them into an audience, examine your relationship with followers, and determine what your audience likes so you can give it to them.
5. Buzzstream – This tool can be used for link building and social media. It offers automation in finding relevant links that you can launch campaigns for. It also helps in building and managing a lasting relationship with prospects and influencers.
Give Incentives – Landing Pages and Promotions
1. Visual Website Optimizer – An A/B multi-variant testing tool, visual website optimizer offers any features that can help you drive more sales and conversions from your website. It lets you change your landing pages easily even without technical know-how. It requires no coding and you virtually just copy-paste to setup. It is very visual as it shows real-time reports so you can pinpoint what and what doesn’t work.
2. Shortstack – To build Internet campaigns that you can execute anywhere, you can use Shortstack. It helps you create pages for promotions or contests that will engage you audience. It can be used to create photo contests, video contests, voting contests, refer-a-friend campaigns, and any type of promotion you can think of. It helps build promotions that are sharable so you can make different social media platforms work for you.
3. Unbounce – To build landing pages even without HTML or coding knowledge, you can use Unbounce. On the backend is a drag and drop platform where you can build landing pages quickly and publish them in one click. Unbounce offers many landing page templates so it is highly likely that you can find one that will fit any type of campaign you can think of. It also integrates easily with the current marketing tools that you are using such as MailChimp, Salesforce, AWeber, Constant Contact, Google Analytics, KISSmetrics, and more.
1. Google Adwords – One online advertising platform that you can use to advertise about your business is Google Adwords. It shows ads in different parts after a Google search is done. In Google Adwords, you can create various advertising campaigns. To do this, you need to select your budget, create your ads, and choose the keywords that you think are relevant and effective for the every campaign.
2. Facebook Ads – Another advertising channel is through social media, specifically Facebook. To advertise on Facebook, you need to create a Facebook Page for your business. To drive more people to your Facebook Page and for more exposure, ads are extremely useful. The ad campaigns you launch on Facebook can be from the posts that you put of your Page. You just need to specify your audience, your target location, and your maximum budget. You can also specify the length of time for the every ad.
3. Adroll – You can use Adroll to advertise and re-target your audience in different social networking platforms such as Facebook and Twitter. Some of its features include cross-device and cross-platform re-targeting, web re-targeting, re-targeting on Facebook, re-targeting on Twitter, dynamic LiquidAds, and mobile re-targeting. It also provides transparent analytics.
1. MailChimp – For email marketing, you can leave it to MailChimp. It has subscriber profiles that lets you keep your contacts in one place where you can also check website activity, engagement, etc. With its built-in segmentation and targeting options, it lets you email the right people at the right time. MailChimp helps you learn about your customers so you will know the content relevant to them. It also provides advanced reporting options to monitor sales and website activity with revenue reports.
Analyse It All
1. Google Analytics – A free tool that provides powerful digital analytics of any website, big or small. It can tell a lot about the website including information about what content attracts more readers, what content attracts the audience the longest, where do readers leave, and what search terms people use that directs them to the site.
Google Analytics can track multiple websites, multiple blogs, and even your RSS feeds.
2. KISSmetrics – This is a tool that you can use best with Google Analytics. After acquiring all the Analytics data, you want to link this information to your audience. KISSmetrics connects this information to real people, whether they use different devices or browsers or lurk around for a while and then doesn’t come back for a year, you can track this to see what real people do on your website.
3. Quill Engage – A perfect partner with Google Analytics, Quill Engage gives you monthly, weekly, or instant reports based on your website’s performance on Google Analytics. Aside from having a dashboard that shows data, it interprets the data and creates a very simple, plain-English report that you can hand straight to your client or manager.
It is also easy to set up because you don’t need to create an account on Quill Engage. Then, just log in using your Google accounts and authorise the connection to Analytics. If you have your Adwords data linked to your Analytics then the report will include your Adwords data as well.
1. SurveyGizmo – Ask so you would know what your audience wants. You can do this by using SurveyGizmo. Most of the time, people will not spend a lot of effort answering questions so you can do it best if it is easy to answer and it is straightforward. SurveyGizmo offers that and more. Aside from creating the questionnaire, survey gizmo tallies the result so you can use them to tweak your content and Internet marketing campaigns based on what your readers’ feedback.