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Little Ones – CASE STUDY

In 2014, we worked with a client on an idea for sourcing babysitter services. This was to be an alternative to the traditional bricks and mortar agency model or even the traditional online model – which is essentially the same agency model just executed online, without any innovation or uniqueness.[…]

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My School Connect – CASE STUDY

My School Connect aims to make life easier for parents and school staff by taking everyday duties such as ordering lunches from the tuckshop, purchasing school uniforms and fundraising, online. The system is easy to use and intuitive, alleviating stress on school staff, cash handling and processing hand-written orders, and[…]

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UX pointers for forms

Only use a dropdown if there’s between 8 and 14 choices If there’s 15 choices or more, and if the user will know what they want (eg; a Country selector), use a text field with auto-complete If they don’t know what they want (eg; a list of qualifications and a[…]

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Tips on Hosting Marketing Webinars / Events

Web conferencing or webinars are extremely popular nowadays. They are relatively easier to organize compared to traditional seminars and they are also less expensive to host. Sometimes, you don’t even have to pay for “venue” of the webinar since there are several online channels that provide free use. I want to[…]

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Internet Marketing Tools and Best Practices

What is Internet Marketing? Let’s face it. Today, the Internet is the most accessible platform that offers the widest reach to set up shop. Thanks to mobile devices, more and more people are getting and staying connected online. Due to this, the Internet has become a space where you can get your business[…]

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Hiring (and Firing) on Upwork

Upwork for Your Business Upwork is an online workplace that can connect you to a pool of contractors from all over the world. If you use it properly, you can find reliable contractors who you can build long-term partnership with. If you are able to do this, you can run your future[…]

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The Perfect Landing Page

Content Ensure the primary headline of your landing page matches the ad visitors clicked to get there – and make it interesting and eye-catching. In fact, make sure all the keywords in your copy match that of the ad that brought the visitor there. Use a sub heading for more[…]

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Creating a google-like search engine for your site

Google’s search engine (and others) are experts at correcting typos and misspellings. You would have seen many times Google suggesting, “did you mean orange” when you typed “oragne”. Google’s algorithms for correcting typos and misspellings are not publicly known but we do know that Google has billions of searches performed every day[…]

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Recurring Date Settings

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